Ford is expanding its Bronco lineup with the introduction of the 2027 Bronco Filson, a partnership with the outdoor apparel brand Filson. This model aims to tap into the luxury off-road SUV market. The Filson features design elements such as a unique exterior grille painted in bronze, oversized fenders, and exclusive colors, setting it apart from standard Bronco models.
Interior upgrades include high-quality quilted leather upholstery, special storage features, and premium sound and comfort options, making it one of the most refined offerings in the Bronco range. It will be powered by a turbocharged 3.0-liter V6 engine, distinct from the Bronco Raptor’s, with previews suggesting it will deliver competitive horsepower.
The Filson is designed for both luxury and off-road capability, equipped with advanced features like electronic locking differentials and a sophisticated suspension system. While pricing hasn’t been announced, expectations are that it could be priced between $70,000 and $80,000, placing it in competition with luxury brands like Land Rover and Lexus.
Overall, Ford’s move is seen as a strategic expansion into a profitable market, leveraging the Bronco and Filson brands. Orders will begin in the fall, with deliveries expected early next year.
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