Car salesman Costa (@costacreatescaldeals) shared a crucial rule for dealership employees: “When someone has a contract with a customer, you never talk to that customer.” He recounted an incident where a receptionist interfered, misleading a customer about lowering payments despite significant negative equity on a trade-in. This ultimately caused the customer to leave without completing the deal, as their payments increased.
Costa emphasizes that car salespeople should avoid speaking to customers once a deal is in progress, arguing that if it’s not your sale, you should stay out of it. He also critiques the stereotype of used car salesmen, suggesting that while there are dishonest actors, many are genuinely trying to assist customers.
In a follow-up, he noted how inflation and economic pressures have made it harder for people to manage their finances, leading to increased negative equity in vehicles. He explained that many customers overuse their cars for gig work, which leads to depreciation and higher costs down the line. Costa stresses the importance of nurturing relationships with customers, indicating that sometimes it’s better to lose a sale to maintain long-term trust and profitability.
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