The Dolomite region in Italy is facing significant challenges due to a surge in tourism, driven largely by social media influencers seeking picturesque photos. In 2022, the Trentino Alto Adige area saw 34 million visitors, and numbers continue to climb, overwhelming locals with rising home prices and traffic congestion. Tourism Minister Arnold Schuler has halted tourist limits despite the increased crowd sizes, prompting cable car operators to consider expanding their capacities.
Influencers have sparked backlash by showcasing crowded trails instead of the region’s natural beauty, leading locals to highlight the negative impact of mass tourism. Environmentalists warn that the influx harms local wildlife and flora. Some residents propose measures, like charging a fee for access to hiking trails, to manage the crowd issue.
This phenomenon isn’t unique to the Dolomites; similar anti-tourism sentiments have surfaced across Europe as cities grapple with millions of international tourists. For example, Barcelona is seeing protests against the overwhelming number of visitors, showcasing a growing frustration among locals throughout popular destinations.
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