Elon Musk has appointed Nikita Bier, known for creating youth-oriented social media apps, as the product head of X (formerly Twitter). This move comes amid challenges for X, including advertiser issues and competition from new platforms like Bluesky and Threads. Experts believe Bier’s experience could help attract younger users by introducing engaging features. He aims to revitalize the platform, which has seen a drop in user retention. Bier previously created TBH and App Gas, and he described X as “the world’s most important social network,” emphasizing his commitment to enhancing user experience. Meanwhile, tech companies are competing for top AI talent, heightening the industry’s competitive landscape.
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