Nike Inc. stock decreased by 1% to $62 following its fourth quarter results for 2025. The company reported a net profit of $211 million, down 86% from $1.5 billion the previous year, with earnings per share dropping from 99 cents to 14 cents. Revenue fell 12% to $11.1 billion, slightly beating Wall Street’s expectations of 13 cents per share.
Nike Brand revenue was $10.8 billion, an 11% decline across all regions. Direct revenue dropped 14% to $4.4 billion due to a 26% decline in digital sales, although Nike-owned stores increased by 2%. The wholesale channel earned $6.4 billion, a 9% increase for the quarter.
Footwear revenue fell 13% to $7.2 billion, while apparel sales decreased 10% to $3 billion. Newly appointed CEO Elliot Hill acknowledged the financial results were below expectations but expressed confidence in future improvements through strategic actions. CFO Matthew Friend noted challenges would diminish, allowing for better navigation of the current business environment.
Nike did not provide revenue guidance for 2026 but aims to refine its focus on key sports and product offerings. For the full fiscal year, revenue decreased by 10% to $46.3 billion, and net profit fell 44% to $3.2 billion. The overall Nike brand revenue was $44.7 billion, down 9%, affected by declining results in all regions.
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