The article discusses the growing trend of televisions designed to blend seamlessly into home decor, notably through Hisense’s new 75-inch and 85-inch canvas TV models. These TVs are similar in technology to Hisense’s ULEDS and feature 4K QLED displays with anti-glare matte finishes and slim wall mounts that minimize their visibility. Priced at $2,500 for the 75-inch and $4,000 for the 85-inch, these models compete with existing products like Samsung’s The Frame and The Music Frame, which have successfully transformed television viewing into an artful experience.
Hisense’s canvas TVs support art modes that allow users to display curated artwork or personal photos and can access Samsung’s “Art Store” for a subscription fee. The competition in this niche is intense; Samsung reportedly sold over a million Frame units in 2021, and has introduced additional audio models. Current pricing for Samsung’s frames suggests a price drop, making them more affordable than their MSRP.
Additionally, TCL has entered the market with its own frame TVs, indicating that consumers are increasingly favoring TVs that do not resemble traditional screens. This trend could pressure other premium brands like Sony to lower their prices as more budget-friendly options from Hisense and TCL gain popularity. Overall, the demand for aesthetically pleasing televisions that don’t dominate living spaces is on the rise.
Source link
