GAeolia Quinn believes Vietnam is being rediscovered as a holiday destination, having loved the country since her first backpacking visit 15 years ago. She notes a surge in interest, with many Australians recently returning from or planning trips to Vietnam, particularly in the coastal city of Da Nang, likening it to the Gold Coast.
Statistics show that Vietnam is climbing the ranks as a popular destination for Australians, moving from the fifth to third most visited country in Southeast Asia by 2024. The number of Australians traveling to Vietnam has more than doubled since 2016. Jetstar has increased flights to Vietnam by over 15%, while travel searches on Expedia are up significantly.
Dr. Truc Le suggests that the increased interest aligns with what Australian travelers desire, emphasizing Vietnam’s affordability and quality experiences. Young travelers like Mandy Lan are enjoying luxurious experiences, such as dining at Michelin-starred restaurants, without the backpacker budget.
Quinn and others noted the appeal of Vietnam’s authentic experiences, blending local culture and contemporary trends. The vibrant and youthful population is reshaping the country’s cultural identity, attracting tourists interested in innovative food, fashion, and local businesses.
Despite concerns about overtourism affecting Bali, Vietnam’s tourism industry remains robust, attracting both locals and expatriates. The shift in cultural dynamics and the emergence of local businesses highlight Vietnam’s transformation into a trendy and appealing destination.
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