Las Vegas resorts on the Strip and downtown are adopting a “back to the future” strategy aimed at attracting more tourists by prioritizing value and affordability. This shift follows complaints about high prices, such as $20 bottled water, highlighted by MGM Resorts CEO Bill Hornbuckle, who acknowledged the company had “lost the story.”
To address visitor concerns about unexpected costs, resorts are now offering all-inclusive packages that bundle rooms, meals, shows, and parking. Many tourists have expressed that while they can manage overall travel costs, surprise fees, particularly resort fees, can detract from the experience.
Executive editor Dan Michalski noted that resorts are shifting their target demographic towards mid-range gamblers and budget-conscious travelers who have felt marginalized in recent years. Positive feedback on all-inclusive options has been reported, with some visitors finding significant value, including cash back for food and drinks.
MGM Resorts is integrating this pricing model across some properties, with a notable portion of new bookings coming from first-time Las Vegas visitors. However, not all travelers prefer bundled packages; some, like a Canadian tourist, opt for simpler bookings to explore other locations. Additionally, Circa is offering a dollar-for-dollar exchange as a summer incentive to attract Canadian visitors back to Las Vegas.
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