In a recent YouTube interview with Mashable, Xbox President Sarah Bond discussed the ASUS ROG Xbox Ally, marking it as Xbox’s first handheld device and addressing criticisms regarding its authenticity as an Xbox product. Bond hinted at future Xbox hardware, suggesting that the next console will offer a “very premium, high-end, curated experience,” moving away from the affordability focus that characterized the Xbox Series S. She implied the next-gen console might integrate seamlessly with Windows and incorporate AI capabilities.
Despite rising concerns among gamers about Xbox’s direction, given price increases for Game Pass and development kits, Bond’s remarks suggest a potential shift towards more premium offerings, which could alienate players seeking affordable options. The gaming community’s sentiments have soured recently, with many questioning Xbox’s longevity as it seems more focused on revenue after the Activision Blizzard acquisition. Nevertheless, the Xbox Ally has garnered positive attention, even from PlayStation figures, suggesting strong hardware can transcend brand loyalty. However, the future price and accessibility of Xbox products remain uncertain.
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