The article highlights the rise of “Schedule I,” an open-world first-person drug dealing simulation game that has quickly become one of the most popular titles on Steam. Released in early access on March 24, 2024, it has already reached over 340,000 concurrent players, even peaking at 414,000 during a weekend. Developed by a single individual over three years, players start as a small drug dealer in the fictional town of Highland Point, where they must build a drug empire while navigating law enforcement and rival cartels.
Despite its controversial theme, the game has garnered positive reviews, with players appreciating the engaging content available at launch and looking forward to future updates. The developer revealed that he was surprised by the game’s success and is focused on addressing bugs and adding new content. While there are hopes for console ports, there are concerns about acceptance by Microsoft and Sony. The article suggests that “Schedule I” demonstrates that unique gameplay can attract players without the need for expensive production values typically associated with large AAA games.
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