Drag queen and environmental activist Patti Gonia, whose real name is Winn Wiley, has urged outdoor apparel brand Patagonia to drop its trademark infringement lawsuit against her. The lawsuit, filed in January, claims that Gonia’s attempt to trademark her name for apparel and events transforms her activism into a commercial enterprise, violating a previous agreement that restricts her from selling branded products similar to Patagonia’s logo.
Gonia argues that Patagonia’s lawsuit threatens to erase her advocacy and livelihood, accusing the company of bullying an individual unable to match its legal resources. She emphasizes that fighting for her identity and community is crucial, as the lawsuit could not only end her career but also impact those she employs.
Patagonia, known for its environmental stance, maintains that protecting its trademarks is essential to its mission and does not intend to challenge anyone’s right to advocacy. The company expressed interest in finding a resolution that would support both parties, though no agreement has been reached.
Trademark attorney Josh Gerben noted that Gonia’s brand infringed on Patagonia’s rights once she filed the trademark application. He argues that companies must protect their trademarks to avoid losing rights, underscoring that the dispute revolves around oversight of intellectual property, not personal identity.
Gonia has previously used her platform to raise significant funds for environmental causes and expressed dismay that her name could be at risk amid ongoing anti-LGBTQ+ sentiments and political attacks.
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