The article discusses the growing concern over AI-generated content, described as “slop,” which is infiltrating various aspects of media and marketing. Merriam-Webster editors have coined “slop” as the word of the year for 2025, indicating a negative connotation associated with AI-created material. The author predicts that 2026 will see a rise in “100% human” marketing as consumers crave authenticity amidst AI’s proliferation.
Notably, companies like iHeartMedia are responding by emphasizing human-generated content, with 90% of listeners preferring it. Similarly, The Tyee, a small Canadian news outlet, has implemented an AI-free policy, though major organizations have been slower to follow. In Hollywood, creators are also asserting humanity in their work, as seen in the credits of “Pluribus,” created by Vince Gilligan.
Some users are frustrated with AI’s impact, leading to backlash against platforms like Pinterest. An artist developed a browser extension, Slop Evader, to filter out AI-generated search results. While the article acknowledges that some companies view AI as the future, the author believes that growing skepticism among consumers may lead to a preference for human-created content moving forward.
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