When Nika and Alban Corbett launched Curate Noir in the nearly deserted Moorestown Mall in 2021, it was among just a handful of open stores amidst the pandemic. Their gift shop features products from Black and brown-owned businesses, setting it apart from traditional retailers. The mall, which has suffered from the closure of major department stores and the rise of online shopping, is undergoing changes, with new tenants including unique shops and experiential venues.
Curate Noir emphasizes the importance of in-person shopping. Corbett aims to elevate visibility for Black-owned brands and foster community connections. The shop has gained traction, even prompting the Corbetts to open a second location in Camden.
As mall foot traffic declines, small businesses are adapting by creating engaging experiences, such as perfume-making parties. Nationwide, small businesses are filling vacancies left by chain stores, encouraged by flexible leasing options. Curate Noir collaborates with mall management to host events that feature local vendors, enhancing community engagement.
Other entrepreneurs, like Aquila Daniels, are revitalizing South Jersey malls with creative arts initiatives, demonstrating that while traditional retail may struggle, community-focused businesses and innovative events can breathe new life into shopping centers. Despite challenges, these shifts suggest a potential for evolution in the mall experience, emphasizing local flavor and community engagement over traditional retail models.
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