The article discusses the transformation of Omonia Square in Athens, which has emerged as the fastest-developing hotel district despite the challenges posed by the ongoing pandemic and historical economic issues. Over 30 new hotels have opened in the area in the last five years, signaling a revival, yet many locals remain hesitant to visit due to safety and hygiene concerns.
Investment in hotels, including major brands like Hilton, contrasts with the reality that tourism alone cannot solve urban decay. The improvements in Omonia have not fully translated into a revitalized community atmosphere; however, some believe it can become a trendy district as it attracts hipsters and artists.
Business leaders, like the founder of Brown Hotels, see Omonia’s hotel scene as a success, indicated by rising room prices. However, they acknowledge ongoing safety complaints, emphasizing patience in assessing long-term improvements.
Experts argue that public sector involvement is essential for sustainable growth, highlighting the need for infrastructural enhancements like better sidewalks and policing. They caution against viewing tourism as a singular solution, advocating for a more integrated approach to urban development that involves community engagement and support.
Overall, while Omonia Square shows signs of economic improvement, the article stresses the importance of a broader strategy that includes local residents and public initiatives for genuine urban regeneration.
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