Apple recently kicked off a "big week" with numerous product announcements, unveiling six new and refreshed devices along with new powerful chips for the MacBook Pro.
Key Announcements:
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iPhone 17e: Featuring solid upgrades while maintaining the starting price at $599, the device comes with 256GB of base storage and a Ceramic Shield 2 screen, enhancing scratch resistance. It retains the 48MP Fusion camera and supports new AI tools with the A19 chip.
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iPad Air: Powered by the M4 chip, it maintains its price at $599. The 11-inch model now has 12GB of RAM and improved performance, ideal for casual tasks. Pre-orders are open, and availability starts March 11.
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MacBook Pro: Equipped with M5 Pro and M5 Max chips, these models see a price increase of $200. The 14-inch variant starts at $2,199. Both models retain their Liquid Retina XDR display and enhancements to speed and connectivity.
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M5 MacBook Air: The new model, starting at $1,099, features upgraded SSD storage and RAM performance, though it experiences a slight price increase. Pre-orders are available with in-store sales starting March 11.
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MacBook Neo: Apple’s cheapest laptop yet, starting at $599, is designed to compete in the affordable market. Powered by the A18 Pro chip, it boasts good performance for daily tasks.
- Studio Display and Studio Display XDR: A new 27-inch monitor features a 5K Retina XDR screen, with starting prices of $3,299 for the XDR version and $1,599 for the standard model. Both displays offer enhanced features like improved cameras and audio.
Pre-orders for all devices are available now, with general availability set for March 11.
