Vietnam’s tourism has seen significant growth, welcoming its 20 millionth foreign tourist on December 15, surpassing pre-pandemic numbers by over 10%. However, global tourism is still recovering at 90% of pre-COVID levels. Prime Minister Pham Minh Trinh highlighted the need for restructuring the tourism sector to boost competitiveness, aiming for 25 million visitors in Japan next year through enhancements in institutions, infrastructure, and talent.
A visa-free policy has been pivotal to Vietnam’s tourism success, with extensions until 2028 for citizens from 39 countries, including major European nations and ASEAN members. The country has also increased entry points for foreigners to 83, promoting a diverse tourist demographic.
Improvements in tourism infrastructure, including new airports and highways, have reinforced Vietnam’s reputation as a safe destination offering rich cultural experiences and value for money. Nonetheless, sustainability challenges persist. Industry leaders emphasize the importance of quality management, tourism safety, and environmental conservation to ensure continued growth.
Despite recent achievements, Vietnam lags behind regional competitors like Thailand and Indonesia regarding visa accessibility and promoting tourism in major Chinese cities. The country’s low ranking on the Henry Passport Index—80th out of 227—underscores the need for further improvements in travel policies.
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