The article reflects on the transformation of Lamborghini after its acquisition by Audi in 1998, particularly contrasting it with the earlier, more raw iterations of the brand. It features insights from Valentino Barboni, a legendary test driver, and Daniele Audetto, the former marketing director of Lamborghini. Barboni highlights the lack of formal testing facilities before Audi, which led to test drives on public roads.
Audetto’s descriptions of the iconic Countach reveal how the brand emphasized a provocative image in the past, associating it with concepts of beauty and allure. The article acknowledges the shifting cultural landscape since the 1980s, noting the stricter regulations that have changed the automotive landscape, making it impossible to produce cars as unrestrained as the Countach.
Despite Audi’s influence, modern Lamborghinis still retain an exhilarating character, albeit with less rawness. The author expresses a nostalgia for the boldness of classic models, while appreciating the ongoing spirit of innovation within the brand.
Source link
