Summary of Paris Baguette Article:
Paris Baguette operates six stores in France and three in the UK, embodying a blend of French charm and Korean heritage. Located in bustling areas like Singapore, the bakery attracts customers with its diverse offerings, including cream rolls and filled croissants. Despite its French-inspired branding, the company is fully Korean, emphasizing that bread is a universal product.
Founded by SPC Group, which has roots in a small family bakery that opened 80 years ago, Paris Baguette is a major player in Korea, with 4,000 locations across 14 countries and plans for over 1,000 new branches worldwide by 2030. A key focus is the U.S. market, with significant investments in a production facility in Texas, aimed at supplying North America and Latin America.
The brand also engages in sports marketing through partnerships with clubs like Tottenham Hotspur, seeing food and sports as intertwined cultural elements. However, adapting to changing consumer preferences, especially in Asia, is crucial, with a rising demand for convenient foods and local flavors.
While frozen dough is used for efficiency, it raises concerns about product quality compared to artisan standards, as noted by culinary experts. Adapting to different tastes and overcoming economic challenges, particularly in the U.S. market, are ongoing hurdles. Despite these, the company seeks to transform global bakery culture while prioritizing accessibility and expansion over immediate profit.
