The article discusses a controversy surrounding Randy Pitchford, the co-founder and CEO of Gearbox, following his comments on social media about the upcoming game Borderlands 4. After stating that the game might have an $80 price tag, Pitchford suggested that “real fans” would find a way to afford it, which angered many online. In response, he later issued a lengthy apology, clarifying that he did not mean to imply that only financially able fans could support the game. He emphasized his intent to reassure fans about the value of Borderlands 4 and expressed his desire for everyone to access their creations.
Pitchford acknowledged that his use of the term “real fan” was inflammatory and caused a misunderstanding. He reiterated that, while price increases are a reality in the industry, he wishes to create joyful and accessible entertainment. The article suggests that Pitchford’s ongoing attempts to clarify his statements may only exacerbate the situation, advising him to step back from social media to mitigate further backlash.
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