Mexico is seeking compensation from US YouTuber MrBeast and production companies for allegedly exploiting ancient pyramids for commercial gain. MrBeast, whose real name is Jimmy Donaldson, recently filmed a video exploring the Mayan city with permissions from local authorities, but promoted his chocolate product as “Mayan Dessert,” which sparked controversy. Mexican authorities claim that while filming permissions were granted, they did not allow for commercial use.
A spokesperson for MrBeast denied the accusations, stating that no advertisements were filmed at the archaeological sites. They emphasized that the video aimed to showcase the Mayan heritage positively. However, Mexican officials, including President Claudia Sheinbaum, are investigating the filming conditions after allegations of misinformation arose, including claims that MrBeast misrepresented cultural artifacts.
The National Institute of Anthropology and History (INAH) criticized the video for containing “false claims” and stated that it will consider sanctions against Full Circle Media, MrBeast’s production company. Mexican cultural secretary Claudia Curiel de Icaza asserted a strong opposition to commercial uses that distort the value of archaeological sites, emphasizing the importance of respecting the nation’s cultural heritage.
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