WHOOP has announced the release of version 5.0, a significant upgrade from the previous model, aiming to attract a broader audience with a revised subscription model. The WHOOP 5.0 tracker comes in two forms: the standard version and the WHOOP MG (medical-grade) version, both 7% smaller and with 10 times the power efficiency, boasting a 14-day battery life and a new wireless charging pack lasting up to 30 days. The MG version includes EKG functionality.
Notably, the new straps, including leather options for formal events, are not compatible with the old model, but an upcycling kit is available for users upgrading.
Software enhancements include several new health features: HealthSpan, an FDA-Cleared EKG for cardiac monitoring, blood pressure insights, and hormonal insights specially designed for women. WHOOP Advanced Labs, providing scheduled blood tests reviewed by clinicians, will be available soon but will incur additional costs.
WHOOP’s subscription model is also changing, introducing three tiers: the entry-level Whoop One at $199 per year, the mid-tier Hooppop Peak at $239, and the premium Whooprief at $359, the latter including the MG hardware and added features like EKGs.
These updates are designed to make WHOOP more competitive against emerging smart rings and the multifunctional capabilities of brands like Apple, Google, and Samsung. The question remains whether the new features and pricing will resonate with a wider audience. Pre-orders for WHOOP 5.0 are open now.
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