Roger Morgan, a Nebraska rancher from Burwell, along with his team, plans to watch the Super Bowl at Town Waters Hall after a busy week with their international cattle operation, Morgan Ranch. The excitement is heightened as Morgan and his ranch are featured in a Google commercial airing during the game as part of Google’s “50 states, 50 stories” campaign, showcasing the impact of artificial intelligence on businesses.
Morgan expressed his surprise and gratitude at being chosen for the commercial, which highlights how his family-owned ranch incorporates AI technology to streamline operations and boost their Wagyu beef business. The commercial features Morgan riding horses across the Sand Hills and emphasizes the deep connection between ranching and technology. The footage was filmed during a hectic time on the ranch, with animals reacting to the unusual activity.
The Morgan family has a long history in ranching, dating back to 1932, and they are known for raising premium Wagyu beef sold to global markets, including notable restaurants. As the Super Bowl approaches, the Morgan family is eager to see the reaction from their community when the commercial airs, noting that many locals may be surprised to see familiar faces on the national stage.
In addition, an advertising class at the University of Nebraska-Lincoln will analyze the Super Bowl commercials, underscoring the significance and influence of advertisements during the event.
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