Kroger has made strides to improve its often criticized digital coupon policy, responding to concerns from consumer groups about accessibility for seniors and low-income shoppers who struggle with digital-only discounts. Previously, customers needed to use an app to select and save coupons, but Kroger now offers a “weekly digital transaction” sheet with a single barcode that can be scanned at checkout to access all digital discounts.
Despite this progress, not all Kroger-owned brands are participating in the initiative, and issues with digital coupons remain. For instance, some customers report that the savings system works only partially or that they are overcharged.
Around 25% of adults over 65 and 30% of low-income households lack reliable internet access, making digital coupons hard to utilize for these groups. Kroger has yet to confirm which sub-brands will adopt the new system. Consumer advocates have been pushing for these changes for three years, and there is optimism that other supermarket chains like Albertsons may follow suit.
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