In October, Park Ji-hyun participated in a morning rave in Seoul, marking the success of the Coffee Rave organized by the Seoul Morning Coffee Club (SMCC). Instead of a typical party outfit, she opted for running tights and shoes, jogging to the venue. The event, which began in May, attracts participants for a caffeine-fueled dance party that starts at 7 a.m., promoting a sober atmosphere without the influence of alcohol.
The Coffee Rave is part of a growing global trend where sobriety and wellness are prioritized, particularly among Gen Z and young millennials. This shift reflects a desire for healthier lifestyles, community connections, and escapism from high-stress environments, especially in South Korea, which has a significant mental health crisis.
Pioneering similar events globally, French DJ Alexis Duvivier, known as Hazard, hosted his first bakery rave in Paris in 2019 to combine his love for music and baking. He didn’t expect the trend to spread but found it resonated with changing societal needs. Participants in these events find them safe, engaging, and energizing, contrasting sharply with traditional nightlife, which often prioritizes drinking and late hours.
In cities like London and Toronto, organizers are noticing a shift in nightlife preferences, with public surveys indicating younger generations are drinking less and seeking meaningful social experiences. The emergence of sober raves offers a refreshing alternative, fostering genuine connections in relaxed environments.
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