The article discusses the rise of AI-generated influencers, focusing on Gigi, an AI character created by Simone McKenzie, a University of Illinois student. Gigi shares lifestyle content like skincare and diet tips, but unlike traditional influencers, she exists purely as a product of artificial intelligence, with surreal characteristics such as floating hands. McKenzie reports significant financial success, earning $1,600 in just four days with a single video.
Experts note that this trend, often labeled “AI slop,” is reshaping the influencer economy, potentially democratizing fame by allowing anyone with access to AI technology to generate content quickly. Traditional influencers like Kavya Sambasivam, who invest significant time and resources into content creation, express concern about competing with AI’s efficiency.
The article highlights how AI-generated content is evolving, with creators producing everything from absurd to serious videos. Yet, this raises questions about authenticity and the potential for misinformation, especially for younger audiences. While AI provides innovative possibilities, it also presents challenges in distinguishing reality from digital fabrication, emphasizing the importance of media literacy among viewers.
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