The article discusses the mixed track record of video games based on the popular Australian series Bluey, highlighting several recent releases. Budge Studios’ Bluey: Let’s Play! faced criticism due to its subscription model and aggressive ads, while Artax Games’ Bluey: The Videogame was criticized for its short gameplay, technical issues, and high price tag, described as a "cash grab" by a reviewer. In contrast, Lego Bluey, released by StoryToys, was more favorably received for being less aggressive in its monetization.
The newly launched Bluey’s Quest for the Gold Pen from Halfbrick Studios marks a significant departure by being the first game developed in Australia by the creators of Bluey. It offers a deeper, more engaging experience and allows for exploration, taking about 10 hours to complete. The game’s essence stays true to the series, incorporating local cultural nuances and emphasizing ethical monetization practices, using a one-time purchase model instead of subscriptions or ads.
Key figures in the Australian gaming industry express pride in showcasing local talent through Bluey, highlighting the need for more homegrown IPs. Screen Australia’s Joey Egger stresses the importance of accurately representing Bluey’s Australian character in games. Overall, the article underscores the hope for better quality and ethical gaming experiences for children as the industry evolves.
