Adita Kittycoon, a Laotian raised in the U.S., runs a media and marketing company in Vientiane, Laos. The city, which recently celebrated its 50th year as the capital of the Lao Democratic People’s Republic, is less tourist-centric than neighboring countries like Thailand or Vietnam, offering a more laid-back lifestyle.
Vientiane lacks major global brands, with local culture heavily influenced by relationships with Thailand and China. Attractions include the Patuxay Victory Monument and Wat Si Saket temple. While Laos’ economy has seen some growth, challenges such as inflation and a weak currency are prompting young people to seek work in Thailand.
Despite these difficulties, a cultural renaissance is emerging as younger Laotians return from abroad, invigorating local arts and music. Tourism is gradually increasing, particularly through a new high-speed rail link with China, although Laos still falls short compared to Thailand’s tourist numbers.
Expat community members like Sophie Stellar have established businesses and enjoy Vientiane’s manageable lifestyle. The city is still considered a hidden gem, well-liked for its simplicity. The legacy of the Vietnam War, marked by unexploded ordnance, continues to influence local life, with organizations working to address these historical impacts.
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