UCLA has finalized the hiring of Bob Chesney, the successful coach from James Madison, on a five-year contract. This decision marks a significant shift from their previous underwhelming recruiting strategy, as Chesney is recognized for his impressive track record across various college levels. Expected to remain with James Madison through a potential College Football Playoff appearance, Chesney’s hiring is viewed as crucial for revitalizing a UCLA football program that has struggled for over 25 years.
With achievements at smaller colleges and leading James Madison to an 11-1 season, Chesney’s coaching philosophy emphasizes celebrating small successes and fostering confidence among players. He will also need to navigate UCLA’s evolving name, image, and likeness landscape to attract funding and talent.
Chesney replaces Deshaun Foster, who was let go after just three games this season. His appointment is a return to the strategy of hiring established head coaches, a historic move for UCLA, which hasn’t seen significant success in recent decades. With the Bruins approaching the 40th anniversary of their last Rose Bowl win, Chesney’s leadership is hoped to bring a turnaround for the long-suffering fan base.
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