Microsoft has partnered with Asus to launch two new Xbox Ally Handhelds later this year. These devices will run Windows, but feature a full-screen Xbox UI that limits traditional Windows functionality, using the Xbox app as a launcher for games and apps. The initiative signals a shift in Xbox’s branding, aiming to create a true Xbox handheld experience rather than just a PC gaming device.
Xbox president Sarah Bond highlighted the convenience of mobile gaming while emphasizing that this marks a new era for Xbox hardware. Even though Microsoft’s standalone Xbox handheld has reportedly been canceled, the company seems to be testing its next-generation console strategy through collaborations with PC manufacturers like Asus.
The Xbox Ally Handhelds will allow access to not only Xbox games but also PC titles from platforms like Steam and PlayStation, although they may not run most Xbox console games natively. Streaming will be necessary for titles like Grand Theft Auto VI until a PC version is released. This poses challenges, as many consumers may not fully understand the limitations of these handhelds compared to traditional consoles.
Phil Spencer, CEO of Microsoft Gaming, noted the collaborative effort between the Windows and Xbox teams which aims to create a more console-like experience on PC. He hinted at possible future emulation solutions for older Xbox games on PCs, but acknowledged technical hurdles remain.
In addition, updates to Windows 11, enhancements to Microsoft Edge, and news about other Xbox franchises like “Halo” and “Gears of War” were discussed, signaling ongoing innovation and strategic shifts within Microsoft’s gaming division.
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