Scott Hanson, host of “NFL Redzone,” is set to introduce significant changes to the show next Sunday, marking the return of limited commercials in a “Commercial Free” format. This new iteration will incorporate ads shown in a “double box” format, with one box displaying an advertisement while the other shows a live game. Previously, Redzone tested ads, prompting viewer complaints—which Hanson noted were beyond his control as a host.
The decision to include ads comes amid the NFL’s push for increased revenue, with the league aiming for $25 billion by 2027. Recently, the NFL and ESPN formed a major agreement integrating NFL media under the ESPN brand, although ESPN does not influence Redzone’s production or business decisions.
Despite potential viewer backlash, the NFL is optimistic that fans will adapt over time, as seen with other sports like NASCAR. Overall, the league is exploring diverse revenue streams while trying to balance partners’ interests and fan experiences.
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