American Airlines is struggling to improve its performance under CEO Robert Isom, facing criticism from pilot and flight attendant unions regarding leadership and operational issues. Despite reporting profits of over $5 billion in 2025, the airline lags behind competitors like Delta and United, leading to lower profit sharing for its 130,000 employees. Additionally, recent winter storms have exacerbated challenges, stranding crew members and drawing union ire.
Isom has outlined plans to boost customer service and revenue through premium products, emphasizing accountability among leadership. However, skepticism remains about whether these strategies will effectively close the performance gap with competitors. While American aims to enhance its services in time for its 100th anniversary, industry observers question the efficacy of its current approach amid rising competition and shifts in passenger preferences.
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