Summary of Article:
Swedish company Instabridge has acquired Nova Launcher from Branch Metrics, assuring users it will not drastically change the app. However, Instabridge is exploring monetization strategies, including potentially incorporating ads into the free version. The recent update (v8.2.4) includes code for Facebook ads and Google AdMob trackers indicating ad integration, despite claims that the paid Nova Prime version will remain ad-free.
While Nova Launcher’s demise last September disappointed many, unexpected updates emerged afterward. Instabridge has reassured users about minimal data collection and commits to maintaining Prime features, but it remains to be seen how ads will be implemented. Concerns arise from feedback on Instabridge’s existing apps, which have been criticized for excessive ads.
Users have options moving forward: remain hopeful for improvements, continue using the prior stable version (v8.1.6), or switch to different launchers. The community is encouraged to share their plans regarding Nova Launcher.
