Bugatti is venturing into luxury real estate with its first residential tower in Dubai, priced from $5.2 million. Partnering with Binhatti Properties, the 43-storey Bugatti Residences aims to attract wealthy buyers, including notable figures like Neymar Junior. The rise in branded homes has surged globally—from 169 schemes in 2011 to 611 today, with projections of 1,019 by 2030. The Middle East, especially Dubai, is witnessing significant growth, driven by affluent migration and competitive pricing compared to cities like New York and London.
Branded homes, previously dominated by hotel chains, are increasingly led by luxury consumer brands, offering exclusivity and unique amenities. The concept appeals to those seeking a lifestyle and status symbol, although some critics view excessive branding as tasteless. The trend reflects a broader desire for luxury and distinction in living environments, suggesting a changing landscape in the high-end real estate market.
Source link
