At the Amusement Park Expo, FOX Business’ Ashley Webster highlighted trends affecting the theme park industry, citing a nearly 2% drop in U.S. amusement park revenue year-over-year, as reported by the Federal Reserve Bank of St. Louis. Disney revealed decreased attendance at its domestic parks in its latest earnings report, signaling that families are becoming more budget-conscious.
In response, theme park operators are investing heavily in new attractions and partnerships with popular entertainment brands. Jacob Wahl, CEO of the IAAPA, noted an increasing merger of the gaming and amusement industries, with new developments like Universal’s Epic Universe focusing on Nintendo and immersive experiences.
Legoland announced its $90 million “Design Your Own Coaster” attraction, while Dollywood introduced the innovative $50 million Nightflight Expedition, a hybrid coaster and water ride designed to enhance its appeal. Six Flags is also pushing boundaries with its upcoming Tormenta coaster, poised to set multiple world records.
Despite rising costs, parks are adapting with discounts and special offers. Operators like Disney continue to implement price increases alongside incentives, aiming to attract families seeking memorable experiences in today’s competitive landscape.
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