The article discusses the growing popularity of durian, a divisive tropical fruit, particularly in Malaysia, where entrepreneur Adrian Choi aims to provide unique experiences related to it. Choi’s company, DurianBB, is innovating by offering tourist attractions, products, and events centered around durian, despite challenges such as short shelf life for fresh fruit and increased competition.
The demand for durian has surged, especially in China, leading to significant export growth. Markets are shifting from simply supplying fruit to offering differentiated experiences. DurianBB features attractions like interactive games, educational classes, and even themed musicals, contributing to increasing visitor numbers.
Choi projects substantial growth for the company, aiming to attract 700,000 to 800,000 visitors yearly once their new academy opens. Durian-related products are gaining traction across Asia, with innovations ranging from durian-infused dishes to even pizzas, demonstrating the potential for profitability in creative durian ventures. Ultimately, Choi intends to expand durian experiences even further, planning to create a large integrated durian entertainment space in Singapore.
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