Amazon has announced its annual Prime Day sale, scheduled from July 8 to July 11, 2025, prompting other retailers like Target to join in with their own promotions. Target’s Circle Week Sale will run from July 6 to July 12, coinciding closely with Prime Day. Target Circle membership is free, and members can access a paid subscription, Target Circle 360, for early access to sales starting July 5.
This year, Target is offering discounts on school supplies and has hinted at broader deals similar to last year’s, which included popular brands like LEGO, Dyson, and Keurig, with discounts reaching up to 50%. Target also typically features daily flash sales during Circle Week, encouraging shoppers to check back often for new deals.
While Amazon generally provides better overall discounts on major electronics and other big-ticket items, Target offers exclusive benefits for certain brands. Thus, if you’re not an Amazon Prime member, shopping during Target’s Circle Week can be a great alternative to take advantage of savings without a subscription.
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